video of the week — gui boratto “beautiful life”

Posted: May 16th, 2007 | Author: justin | Filed under: life, music, video | 9 Comments »


I woke up today and just felt off, not really feeling like myself. maybe I was out too late last night and had one too many drinks and didn’t get enough rest. all I know is that I couldn’t shake this anxious feeling. I usually really look forward to listening to music on the train, but today I spent the entire ride rifling through my ipod unable to settle on a specific album – nothing felt right.

I got to work and like every good employee does in the morning I spent a little bit of time surfing the net and going to my favorite sites. pitchfork posted a video of gui boratto’s “beautiful life,” one of my favorite songs of the year. I clicked the play button and was gleaming from the time the kid spins the skateboard wheel and the beat snaps in to the very end when the camera pans out and shows the bright blue sky. it completely turned my day around, a beautiful video for a beautiful song.

director cadú datoro does an amazing job of capturing boratto’s lyrics about seeing life and feeling love by showing a family going about their daily tasks. I guess it was the close up portraits of their faces and the end of the video that really won me over. the end really makes you stop and appreciate life as cars whizz past the family gathered at the table for dinner at a speed that life feels like at times. the family is oblivious to what’s going on around them and focused on each other. to me, the cars represent how fast paced the world we live in can be and that we have to stop and take some time to appreciate what we have and what’s truely important to us.

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9 Comments on “video of the week — gui boratto “beautiful life””

  1. 1 clems said at 3:10 pm on May 16th, 2007:

    nice video, but definitely not my favorite song from his album

  2. 2 clacka said at 12:09 pm on May 17th, 2007:

    is the old dude gui boratto? cute video.

  3. 3 kota said at 12:27 pm on May 18th, 2007:

    The album is quite good. This video is fantastic!

  4. 4 per said at 6:54 am on May 29th, 2007:

    beautiful song! :) and nice vid. the album is übernice

  5. 5 cadu datoro said at 4:24 pm on June 4th, 2007:

    thanks!

    man you made my day when i read your blog

    i´m true happy because you understand everything….

    true happy

    cadu

  6. 6 Kelek said at 3:44 am on September 20th, 2007:

    i was tryin’ to sleep, but can’t. i was hear on my mp3walkman a recent mix that i dowloaded from odeo: http://odeo.com/show/12639803/4/download/COLPodCast80.mp3
    and for the second time in my life i was hear that incredible song. and i comming up to the comp and try to find on google, later i going back to the site where i found the mix -really hard to find- and i get the setlist…

    What a beautiful song!

    And what a beautiful video, too!

    —Spoiler—
    The part when you see where is the family…! This was so cool!

    Thanx for your comments and the video.

    See ya!

  7. 7 Rodrigo Fernandes said at 11:20 am on October 1st, 2007:

    Congratulations man, you won my day too !! This music is fantastic !! The first time I heard it in a dance club I got nutz, and now with this amazing clip I´m absolutely delighted ! Nice job !!!! My favourite, of the year !!!

  8. 8 Juliana said at 11:55 am on October 4th, 2007:

    good deal beautiful!

  9. 9 george said at 4:02 pm on February 9th, 2008:

    this video is totally shit! what are you guys talking about?

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